The Story of TennisTip

TennisTIP Group and Private Lessons are now available in New York City and Miami along with our Find a Partner service throughout the nation. To see how we got where we are today keep on reading!

I launched TennisTIP, LLC in New York City in 2003. After several years of juggling numerous tasks on court and off I was able to put my on court teaching aside and focus on the management of the company full-time in 2006.

I’ve had been teaching tennis since 1986 so the move to give that up and focus on the day to day aspect of managing the business was a huge one. The income from all of my lessons was all I had ever known.

My next goal was expansion and a personal desire to relocate my life from the hustle and bustle of the Big Apple and take the TennisTIP business model on the road.

After considering many markets throughout the U.S. I quickly fell in love with Coral Gables and the Miami market. Rich with its history in tennis, culture, arts, sport, language and weather. I felt at home as soon as I walked around Miracle Mile and explored the streets of the Gables.

The Miami market offers unique challenges different from NYC. But in many ways I found teaching tennis in NYC and the Hamptons to be the most demanding anywhere. NYC gave me discipline and skills to improve my efficiency. These along with customer service skills and internal drive gave me the confidence to expand into a new and different environment.

By August 2009, I was launched in the Miami market as well as continuing our tennis programs in NYC. Motivated by the uncertain economic times and the ability to market a service on the internet had lowered barriers for starting a business as compared to my experience in Manhattan back in 2003. Then I bought ads in local newspapers for a few hundred dollars. Now I can get hundred of people registered for our service for a fraction of that cost utilizing online marketing.

Tennis is my passion and marketing is the skill I developed and have improved over the years. Together these two elements equal the work you see in front of you now.

Sincerely,

Brian Lutz / USPTA
Founder TennisTIP, LLC